Hyatoki user persona is a woman on the go. She’s always working, raising a family, and living her life to the fullest. I wanted to create something that will grab her attention quickly. We process images at an alarming speed. When we see a picture, we analyse it within a very short snippet of time, knowing the meaning and scenario within it immediately saving her a lot of time. Thats why I decided to use big bold images to showcase the articles.