Platinum Luxurious Tobacco                                2017

Logo and Identity design for a tobacco company based in Jordan.

The clients biggest concern was to portray their brand as a luxurious one, while giving it a hint of playfulness, freshness and modernity.
And since OLD is Gold, I left that color out and chose an elegant yet fresh color palette for the logo and the outer packaging leaving the inside packaging out of the equation by giving it a playful vibe.

As the tobacco for Shisha comes in different flavors, I tried the minimalist approach  so it can be easily customizable without losing the essence of the brand.

Option 9